# Revenue Attribution

Ad platforms each claim the same sale, GA4 says something else, and the CRM is blank where source should be.

## Who this is for

- Businesses spending across two or more channels
- Owners who distrust their own reports

## What this service does

One attribution model from first touch to closed revenue: stable identifiers through forms, calls, and CRM, so every dollar of revenue has a source.

## What is included

- Attribution model design
- Form, call, and CRM source capture
- Channel-level revenue reporting
- Dedupe rules across platforms

## What is not included

- Multi-touch modeling theater without the data to support it

## What you walk away with

A revenue report by channel that finance and marketing both accept.

- Source on every lead and sale
- Spend decisions backed by revenue
- One number both teams trust

## Find out what your marketing system needs next

The Growth Systems Diagnostic maps your strategy, tracking, and conversion paths, then tells you what to fix first and in what order.

Diagnostics start at $1,500.

## Common questions

### Why do my ad platforms and GA4 disagree?

Each platform measures with its own rules and credits itself generously. An owned attribution model gives one consistent answer across all of them.