Analytics & Tracking

GA4 was installed, not designed. Events fire twice or not at all, and nobody trusts the dashboard.

Who this is for

• Teams that migrated to GA4 and lost confidence
• Businesses about to spend against bad data

What this service does

GA4 and GTM rebuilt intentionally: a small canonical event model, stable data attributes in the site markup, and conversion definitions that match the business.

What is included

• GA4 property and event architecture
• GTM container rebuilt from a written plan
• Stable data-attribute tracking in site markup
• Conversion and audience definitions
• Per-page tracking plans

What is not included

• Vanity dashboards without decisions attached

What you walk away with

Analytics you can act on, that survive redesigns and vendor changes.

• A documented event model
• Conversions that match revenue
• Tracking vendors cannot silently break

Find out what your marketing system needs next

The Growth Systems Diagnostic maps your strategy, tracking, and conversion paths, then tells you what to fix first and in what order.

Diagnostics start at $1,500.

Common questions

Why use data attributes instead of click triggers on classes?

CSS classes change with every redesign and break tracking silently. Stable data attributes are part of the site contract, so measurement survives change.