Fractional CMO
You have marketing activity and vendors, but no one owns the outcome. Decisions default to whoever is loudest, and budget follows habit instead of evidence.
Who this is for
- Service businesses past the referral plateau
- B2B companies with sales but no marketing leadership
- Owners managing agencies and freelancers themselves
What this service does
Senior marketing leadership on a fractional basis: strategy, budget ownership, vendor direction, and a monthly operating cadence that connects spend to revenue.
What is included
- Marketing strategy and quarterly roadmap
- Budget ownership and reallocation
- Vendor selection, briefs, and review
- KPI cadence tied to revenue
- Hiring guidance for marketing roles
What is not included
- Hands-on ad management
- Day-to-day content production
- Replacing your existing vendors by default
Your existing vendors can stay. Work that touches strategy, tracking, site structure, CRM, or conversion paths follows approved requirements and documented review.
How the engagement runs
Diagnose
The Growth Systems Diagnostic establishes your baseline.
Plan
Strategy and a sequenced roadmap, with the budget to match.
Operate
Monthly cadence: priorities, vendor direction, and review.
Compound
Quarterly reviews move budget toward what is working.
What you walk away with
Marketing stops being a list of activities and becomes a managed system with one accountable owner.
- A strategy the whole team can execute against
- Budget tied to measured revenue
- Vendors aligned to one plan
Find out what your marketing system needs next
Fractional advisory engagements begin with a diagnostic before any retainer is scoped.
Fractional advisory starts at $3,500/month.
Common questions
What does a fractional CMO do?
A fractional CMO owns marketing strategy, budget, and vendor direction on a part-time basis. You get senior leadership and accountability without the full-time executive cost.
When should a business hire a fractional CMO?
When marketing spend is meaningful but nobody senior owns the outcome: vendors run unreviewed, reporting is unclear, and growth decisions run on instinct.
What is the difference between strategy and execution?
Strategy decides who you acquire, through which channels, at what cost. Execution produces the assets and campaigns. This engagement owns strategy and directs execution.